Custom Installer

Hi forum!

I have a question which may sound noob-like, but I honestly cannot find any answers online.

I would like to create a custom setup and deployment project. By 'custom', I mean custom visually. I would like the installer to look sleek, kind of like when you install a Adobe products like Photoshop. I also would like custom functionality, like making text in the installer dialog hyperlinked to web sites or directories on the installer drive.

From my understanding, the Visual Studios deployment projects are limited in this sense. Can anyone point me in the right direction please?

Thanks in advance,
Antonio.

I forgot to mention that the Adobe installers are colourful, have a different layout to the standard setup and deployment projects from visual studio and have different fonts etc.

Also I'm using 3.0 .Net framework.

Regards,
Antonio.