PR: Objectventure Ships ObjectAssembler 2.0

ObjectAssembler 2.0 provides JBuilder developers with comprehensive support for software design patterns, promoting object reuse and automated design at an affordable price

(Shirley, MA: September 18, 2002) ObjectVenture Inc. (www.objectventure.com), developer of PCML (Pattern and Component Markup Language) and a premier provider of leading edge J2EE™ technology products, today announced the general availability of ObjectAssembler 2.0, which extends the market-leading JBuilder development environment from Borland Software Corporation (NASDAQ: BORL) with a simplified and accelerated approach to the design, development, assembly, and deployment of J2EE applications using software design patterns.

"ObjectAssembler extends Borland JBuilder, one of the most widely used Java development environments in our industry, with a comprehensive environment to design and develop J2EE and web-based applications," said Dana Kaufman, CEO of ObjectVenture. "Of the many features ObjectAssembler provides to the JBuilder developer, we are most pleased how it automates the design process using software design patterns, such as those found in Sun's Java Center Pattern Catalog™."

ObjectAssembler simplifies the development of sophisticated enterprise applications through visual representations of patterns, components, and assemblies. Automating many of the tedious, complicated, and error-prone implementation tasks inherent in enterprise development, ObjectAssembler transforms the traditional integrated development environment into an efficient, streamlined development system. This enables developers using ObjectAssembler to focus their attention on creating business logic to solve their unique business challenges rather than being preoccupied by the details and minutia of the underlying infrastructure. ObjectAssembler offers complete support for the J2EE component-based architecture and comes integrated with both Sun's Java Center Pattern Catalog and Apache's Jakarta Struts Framework.

ObjectVenture is a member of the Borland Technology Partner Program, a thriving community of vendors building complementary products and modules that work in conjunction with Borland JBuilder.

"Borland Technology Partners such as ObjectVenture recognize the market leadership represented by JBuilder," noted David Intersimone, vice president, developer relations, at Borland. "ObjectAssembler provides the JBuilder developer community immediate benefits by incorporating and simplifying the use of software patterns in the design and development of enterprise applications."

Pricing and Availability
ObjectAssembler is provided in three Editions as follows:

• ObjectAssembler Standard (OAS): OAS is a scaled down version of ObjectAssembler for creating simple web and Struts-based applications that is offered free for developers to experiment with the power and flexibility of the ObjectAssembler.


• ObjectAssembler Professional (OAP): OAP retails for $499 per developer license and support the development, assembly, and deployment of EJB 2.0 (session, entity, and message-driven), JSP 1.2, Servlet 2.3, Apache Struts 1.1, and JavaBean components. OAP fully supports the component-based architecture of J2EE 1.3.


• ObjectAssembler Enterprise (OAE): OAE retails for $1,999 per developer license. All features of OAP plus support for creating, extending, discovering, applying, and exchanging software design patterns using PCML, including a full-use license for the Sun Pattern Catalog.

For more information on ObjectVenture, ObjectAssembler, or to download, evaluate or purchase our products, please visit our website at www.objectventure.com.

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About Borland® JBuilder™ 7
Borland JBuilder is the leading cross-platform environment for building industrial-strength enterprise Java applications. JBuilder 7 adheres to the latest Java standards while shortening the development cycle through its ease of use. Enterprise JavaBeans™ (EJB™), Web, XML, and database application development are simplified with JBuilder 7 providing two-way visual designers and rapid deployment to more J2EE™ platform application servers than any other Java development environment. JBuilder 7 combines UML™ code visualization, unit testing with improved refactoring to enhance developer productivity. With toolbar access to Optimizeit Suite and Borland® TeamSource™ DSP, JBuilder 7 seamlessly connects key aspects of application development lifecycle in a single development environment. JBuilder 7 includes Web Services capabilities and compliance with current mobile application standards. For more information, visit www.borland.com/jbuilder.


About Borland
Borland Software Corporation is a leading provider of technology used to develop, deploy, and integrate software applications. Delivering best-in-class technology solutions dedicated to interoperability, Borland allows enterprises of all sizes to move into Web based computing while leveraging legacy systems. From the Fortune 1000 to the Borland Developer Network comprised of millions of developers around the world, Borland provides customers the freedom to develop applications, deploy them anywhere, and integrate and manage them across the enterprise. Borland solutions enable organizations to increase productivity and deliver higher performance projects faster and on budget, while lowering total cost of ownership.

Founded in 1983, Borland is headquartered in Scotts Valley, California with operations worldwide. To learn more, visit Borland at www.borland.com, the community site at http://community.borland.com, or call Borland at (800) 632-2864.


About ObjectVenture
ObjectVenture Inc. creates cutting-edge J2EE and reusable object technology to deliver advanced solutions for enterprise developers, including PCML (Pattern and Component Markup Language), which brings the openness and flexibility of XML to pattern based development. ObjectVenture is currently developing technologies that finally deliver on the promise of true object reuse. The solution combines pattern definitions and J2EE objects, which allows developers to both create objects and describe how they interact. For more information about ObjectVenture, please visit www.objectventure.com.


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All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation in the United States and other countries.

ObjectAssembler is a trademark of ObjectVenture, Inc.

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