Can you make a call to a C++ Application from MS SQL Server?

Is it possible to make a call/notification to a C++ application from Microsoft SQL Server?

To give a broader understanding of what I'm trying to achieve: our database is being updated with new information; Whenever a new piece of information is received, we'd like to push this to the C++ application so that its dashboard reflects up-to-date data for the user.

We know we can do this by having the C++ application polling the database but I see this as inefficient architecture and would like to have SQL push the information or a notification to C++.

Any light shed on this area is greatly appreciated!