I need to find a record in an Access db from VB containing the string like this: "A Beginner's Guide to Basic". The code:

strCriteria = "Title LIKE '" & "A Beginner's Guide to Basic" & "'"
adoPrimaryRS.Find strCriteria



failes because of single quote character. Replacing a single quote with *, ? , CHR(39) doesn't work either. Incerting \ and \\ before ' (advice from C++ programmer) doesn't work too. Any ideas how to work with such a kind of data?
Thank you.
Vlad