Passing a string constant as a template argument

[Regel]

I`m trying to pass a const char* paramater to a templatized class
for example:
template<const char* param>
class A
{
..
};

When I create new instance of A<"bla"> I get a compilation error:
invalid expression as a template argument for 'param'

Is there a way to pass a string constant as a template argument?