I am trying to display a part description that is ozone, checkvalve 1/4" the " meaning inch is causing all kinds of trouble in Internet explorer.

I am getting this out of the database and it is comming in with the escape in front of it and looks like this ozone, checkvalve 1/4\"

When using Firefox it shows up fine when using IE nothing shows up. I know it is because of the quote but what more can i do to get them to show up?